Field Notes
Plain-spoken, proof-led writing for owners of local service businesses. Where to start, what actually saves time, and whether it's worth it, from someone with no software to sell.
AI for pest control companies, explained by an advisor with nothing to sell. Real tools, real monthly costs, and the four workflows worth fixing first.
AI for optometry practice owners, not the retinal-scan kind. The admin and dispensary tasks eating your team's time, and the tools that fix each one.
Is AI worth it for a small business? An honest answer with real numbers: when the math works, when it doesn't, and the one-question test to decide.
How to save time as a business owner with AI: the five service-business workflows worth automating first, with real tools, costs, and hours saved.
AI tools for plumbing businesses, from an advisor with no software to sell. Missed-call capture, scheduling, and faster payments worth it for a small shop.
AI for HVAC companies, explained by an advisor with no software to sell. Real tools, real monthly costs, and the four workflows worth fixing first.
AI for dental practice owners, not the clinical kind. The four front-desk tasks eating your team's time and the $50-150/month tools that fix each one.
AI consulting cost for a small business runs $0 DIY to $150K enterprise. Here's the honest pricing breakdown and the right-sized entry point under $2,000.
Your next step
The Scorecard places your business on a five-stage operational maturity scale and tells you what's realistic to expect at your stage. No email gymnastics, no sales call, just an honest read on where to start. When you want the specific 3 to 7 moves named for your business, the $999 Assessment is there.
5+ hours a week back, or a full refund. A recorded call, a custom shortlist of 3 to 7 moves, and a 4-day plan.
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