Before this, I helped build Fields Residential. We did more than $100
million in new-construction homes: found the land, built the houses,
sold them, raised the investor money to fund it all. With a team of
five. Five people, each one owning a whole slice of the business.
That only worked for one reason. I ran the sales, marketing, and
technology side, and two of us were obsessed with a single question:
what here is a person doing by hand that a tool could do faster? Then
we'd go build it.
Raising money from investors used to take days of calls and paperwork.
We turned it into one button: investors got an email laying out the
deal and clicked to commit. Writing up a contract went from hours to
minutes. The back-office maze of standing up a new deal became a
checklist anyone on the team could follow.
None of it was magic. It was looking honestly at where the hours went,
and refusing to accept "that's just how it's done."