Before this, I helped build a company called Fields Residential.
We did more than $100 million in new-construction homes — found the land, built the houses, sold them, raised the investor money to fund it all. With a team of five. Five people, each one owning a whole slice of the business.
That only worked for one reason. Two of us were obsessed with a single question: what here is a person doing by hand that a tool could do faster? Then we'd go build it. Raising money from investors went from days of calls and paperwork to one button. Writing a contract went from hours to minutes.
None of it was magic. It was looking — honestly — at where the hours went, and refusing to accept "that's just how it's done." That's the whole method. The assessment is me pointing it at your business instead of mine.